2013年5月20日 星期一

運用遊客心態打造生態旅遊環境

Understanding heterogeneous preference of tourists for big game species: 運用遊客心態打造生態旅遊環境

文章日期:2013-05-19 08:10
     隨著生態旅遊越來越興盛,也開始有"客製化"生態旅遊的想法,最早有很多研究旅遊動機,例如潛水的動機是因為特有種生物、生物多樣性、生物豐富度、天氣、地質或者與友同遊的心態而參與潛水活動。
     也有些以PCA集群分析法分析國家公園的旅客特質,看是喜歡動物生態、植物生態、生物多樣性或者是離群索居的遊客設計不同套裝行程。
    此篇則是以choice experiment approach的方式探討到南非國家公園的旅客想法,包括會因為經濟能力(有錢人或非)以及經驗而有不同需求。這些結果都可以做為國家公園管理處管理保育生態系的重點方向。
    我們是不是也能用此去分析釣客的心態及種類,去規畫友善的釣魚環境呢?
    一樣是研究,如何把成果講得很有價值也是一門學問。



Di Minin, E., Fraser, I., Slotow, R., MacMillan, D. C. (2012), Understanding heterogeneous preference of tourists for big game species: implications for conservation and management. Animal Conservation. doi: 10.1111/j.1469-1795.2012.00595.x

Abstract

The ‘Big Five’ charismatic megafauna concept is considered key for financial competitiveness of protected areas in South Africa. However, this Western colonial concept is also leading to an underappreciation of wider biodiversity and the recovery of other endangered species. This study assessed the heterogeneity of tourist preferences for big game species in KwaZulu-Natal, South Africa, using a choice experiment approach, employing latent class modelling, in order to identify tourists' segments not necessarily drawn to the Big Five. The latent class segmentation identified two segments for both international and national tourists, largely defined by socio-economic characteristics. Less experienced and wealthier tourists were mostly interested in charismatic megafauna, while more experienced, but lower income tourists showed preferences for a broader range of species. Exploring viewing preferences in this way illustrates the potential to realign conservation businesses to achieve biodiversity conservation objectives. In the short term, managing protected areas for the Big Five and other favourite species will continue to deliver significant financial benefits to local stakeholders, but policy makers should consider using financial mechanisms to subsidize conservation actions for less charismatic species and develop the biodiversity base of safari tourism in South Africa.